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A BrandPipers book · 2026

Growth
Hacking 3.0

Personalization, Platforms and Performatics in the Algorithmic Era

Know when to hack. Let AI agents run the loop. Keep trust at the centre.

Vivek Gujar, PhD · Ashwani K S Rathore

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Companion title: Marketing Mix 3.0: The 10Ps Framework (Kindle)

Front cover of Growth Hacking 3.0 by Vivek Gujar and Ashwani K S Rathore
The book in ten minutes

Growth hacking began as clever tricks for start-ups. In its third generation it is a way of running a business that learns from every interaction.

AI agents do much of the work. People decide what the work is for. The book answers three questions a growth leader now faces.

What to manage

The 10Ps

Keep the seven classic Ps and add three new ones. Personalization decides what each customer sees, Platforms decide who else helps you create value, and Performatics decides how fast you learn.

Chapter 2
When to act

Data Threshold Awareness

Algorithmic growth works only after a business has enough data. In the authors' tests a reliable monthly A/B test needed about 62,000 users, personalised recommendations beat a bestseller list after roughly 10,000 interactions, and an optimisation agent captured under a quarter of the possible gain below 10,000 monthly users.

Chapter 2 and Appendix C
How to run it

The Performatics loop

Collect, Learn, Predict, Test, Deploy and Measure, then start again, always inside guardrails of goals, budgets, brand, privacy and law. Agents can run the loop; only people can decide what the business is for.

Chapter 7
12chapters, each self-contained
29growth playbook cards, one per product
40companies, ten industries, next moves
7businesses followed through every chapter
132quiz questions with answers
Inside the book

Twelve chapters, four parts, five appendices

Read it straight through or jump in anywhere. Every chapter opens with a story, closes with questions for managers, a quiz and key takeaways, and shows the idea at work in seven running cases.

Part 1 · Foundations

1
The Rise of Growth Hacking 3.0
Three generations, five forces, and the growth loop that AI agents now run.
2
Marketing Mix 3.0: The 10Ps and Data Threshold Awareness
What to manage, and when algorithmic growth starts to pay.

Part 2 · The three new Ps in depth

3
The Personalization Engine
Four layers, five rungs, and what large language models change.
4
Hyper AI Personalization in Action
When software can see: the context stack, the visual funnel, consent first.
5
Platforms, Ecosystems and Agent Platforms
Network effects, the chicken-and-egg problem, and who lets agents through the door.
6
Appization and Developer Ecosystems
Devices that keep learning after they are sold, and when to let the anchor go.
7
Performatics: Measure, Test, Learn
North Stars, guardrails, honest tests and the six-stage framework.

Part 3 · Enabling technologies

8
Technology Democratization
When building becomes cheap, judgement and trust become the scarce skills.
9
Edge Intelligence and On-Device AI
Decide close to the data, learn far from it. Privacy as a growth advantage.

Part 4 · Strategic growth systems

10
Agent-Led Growth Systems
Agents on both sides of the sale, and pricing by outcome.
11
AI-Led Customer Journeys
From clicks to conversations, and how to be found by your customer's agent.
12
The Democratized Future
Five shifts, ten principles, a ninety-day plan and the growth team of the future.

Also inside

  • INTROThe Customer You Will Never Meet, plus Growth Hacking 3.0 in Ten Minutes
  • APP. AGrowth Playbooks: from the 10Ps to growth loops, 29 product cards
  • APP. BGrowth Techniques by Industry: 40 companies and their next GH 3.0 move
  • APP. CGrowth Through the Data Threshold: classic hacks reread, techniques by data stage
  • APP. DThree Companies Through the Data Threshold, drawn year by year
  • APP. EGH 3.0 Readiness and Decision Template: go, pilot or build the foundations
  • ENDConclusion, Glossary, Publications by the Authors, About the Cover
Who it is for

Three readers, three paths through the book

You do not have to read it cover to cover. Each chapter stands on its own, so start where your question is.

The founder

who wants results
Start
Chapters 1, 2, 7 and 12
Then
Chapters 6 and 10, Appendix C2
Keep
The Appendix E template and the 90-day plan (12.6)

The growth team

that wants methods
Start
Chapters 3, 4, 7 and 11
Then
Chapters 5, 9 and 10
Keep
Appendices A and B, and the "Try this week" actions

The student or teacher

who wants concepts
Start
Original Contributions; Chapters 1, 2, 3, 5 and 7
Then
Chapters 8 and 9, the Conclusion
Keep
Research notes, quizzes, the Glossary and a ten-session course outline
The first lesson of the book

Which side of the data threshold are you on?

Below it, the clever tools disappoint and can mislead. Inside the zone, each new customer adds the most value. Beyond it, the edge moves to richer signals and better ideas. Five questions from Chapter 2 give you a first reading.

THRESHOLD ZONE Before product, sales, partners, clean data After agents test and optimise at scale Value from AI-driven growth engaged users and data history
Each dot is one turn of the learning loop. The threshold is a zone, not a line, and it moves with how often your customers interact. Pre-trained models shift it left for content and perception, not for decisions about your own customers.

The five-question check

Answer yes or no for the part of the business you want to grow.

Do we have tens of thousands of engaged users, customers, devices, sites or transactions generating data?
Do we have at least six months of clean, consistent behavioural data?
Do customers make the decision we want to influence frequently, weekly or more?
Can we run an experiment and read a reliable result within a month?
Do we have the consent and legal basis to use this data for personalization?
Free resources for readers

This book is meant to be used, not just read

The templates from the book as working files: fillable workbooks that score themselves, calculators, a prompt library and a printable one-page poster. Example values are illustrations; yellow cells are yours to fill in.

Open downloads no form needed

PDF
Growth Hacking 3.0 on One Page
A3 poster: the 10Ps, the data threshold, the framework and the ten principles
Download
PDF
Consent Matters Checklist
The four-question consent check on one A4 page, for anything personalised
Download

Working tools leave your name and email once, then download any of them

We ask once per device. Your details are used to send you updates to these tools and the book, nothing else, and you can unsubscribe at any time.

Chapter quizzes

Test yourself, chapter by chapter

Eleven questions for each of the twelve chapters, scored on the spot, with the section of the book that explains each answer. Faculty can download the question bank and a faculty pack below.

Open the quizzes Faculty pack (DOCX) Question bank (XLSX)

Jump straight to a chapter

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The authors

Written in Pune, tested on their own products

One of their own products taught them the lesson first: a well-known growth tactic that did not work, not because the idea was wrong but because there was not yet enough data for it. Finding out why became a research project, a series of papers, and then this book.

Vivek Gujar, PhD

Co-founder and Chief Strategy Officer, IndoAI Technologies

Thirty years across management education, business development and AI product strategy. Former head of a management faculty and Director of an MBA and MCA institute; Research Scholar with the Indian Ports Association; Lead Auditor for ISO 27001 and ISO 9001.

He defined the term Performatics and proposed Data Threshold Awareness and the Anchor-and-Expand Principle. Author of Marketing Mix 3.0: The 10Ps Framework.

Ashwani K S Rathore

Founder and CEO, IndoAI Technologies · Founder, BrandPipers

A serial founder with 21 years across product engineering, SaaS, investment banking and consulting. MBA from the Asian Institute of Management, Manila; B.Tech from NIT Prayagraj.

Built SpiderG into a platform serving more than 10,000 businesses, grew DutyPar to more than 800,000 daily active users, built and exited MomsKitchen, and founded BrandPipers, the growth consultancy behind this page.

Go further

Put the framework to work

For companies

Growth Readiness Review

BrandPipers runs the Appendix E assessment with your leadership team: where you stand against the data threshold, which growth loop fits your stage, and what the first ninety days should look like. Marketing agencies run campaigns. We run experiments.

Request a review
For faculty

Teaching with the book

A suggested ten-session course sits inside the book, with chapter quizzes, a question bank for import into any quiz tool, and a workshop built on the Appendix E template. Faculty who adopt the book are welcome to write to the authors for teaching material.

Write to the authors
Companion title

Marketing Mix 3.0: The 10Ps Framework

If Growth Hacking 3.0 shows how to grow, Marketing Mix 3.0 shows what to manage: the seven classic Ps and the three new ones, with profile cards for 28 products and a practical 10Ps audit. By Vivek Gujar, PhD.

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