Eric Fonseca

Introduction Something big is happening in marketing—and it’s not just about new tools or platforms. The entire structure of marketing teams is being rewritten. Gone...

Introduction Mixue Bingcheng, the Chinese bubble tea and ice cream brand, has taken the world by storm, expanding to over 45,000 locations, according to The...

Introduction Brand messaging is more than just words—it’s about positioning, perception, and persuasion. A single shift in messaging can redefine a company’s trajectory, turning failures...

Our marketing team recently embarked on an unconventional yet exciting project: reviewing AI tools for creating presentations. Over the course of two weeks, we meticulously...