Blog

Introduction Search Engine Optimization (SEO) has been the bedrock of digital visibility for two decades. However, the rise of AI-driven interfaces—particularly Large Language Models (LLMs) like ChatGPT, Claude, Gemini, and others—is ushering in a new paradigm: LEO, or LLM Engine Optimization. Unlike SEO, which focuses on ranking web pages on Google, LEO is about getting […]

Introduction The interface is disappearing. As dramatic as that sounds, we are on the brink of a UI/UX transformation more radical than anything we’ve seen in the past two decades. From skeuomorphism to flat design, from web-first to mobile-first, designers have always evolved alongside devices and technologies. But now, the evolution is not about design

Introduction Something big is happening in marketing—and it’s not just about new tools or platforms. The entire structure of marketing teams is being rewritten. Gone are the days of bloated org charts and siloed departments. In their place? Tighter, cross-functional teams supported by automation and AI. Inspired by a sharp post from @boringmarketer, this piece

Introduction Mixue Bingcheng, the Chinese bubble tea and ice cream brand, has taken the world by storm, expanding to over 45,000 locations, according to The Wall Street Journal. Once an underdog in a competitive market, Mixue has outpaced global giants with its affordable pricing, viral marketing, and extensive franchising strategy. But how did Mixue build

Introduction Brand messaging is more than just words—it’s about positioning, perception, and persuasion. A single shift in messaging can redefine a company’s trajectory, turning failures into billion-dollar successes. Many brands have struggled until they discovered the right way to communicate with their audience. In this deep dive, we explore powerful case studies where a change