The rapid growth of e-commerce has confirmed its importance as a critical asset for companies as they adapt to an increasingly online world. Direct-to-consumer (D2C) e-commerce presents the best opportunity for innovative brands to build direct relationships with their customers. D2C refers to selling a product directly to the consumer via a company’s own web store, bypassing third-party retailers or wholesalers. Companies can build D2C e-commerce capabilities by scaling their capabilities or accessing capabilities such as marketplaces, ready-to-use platforms, and software as a service (SaaS) that facilitate access to the online channel.